Directional Tourism offers a suite of tools for your tourism business enabling you to successfully navigate your way in a competitive market.

We understand that running a Tourism Business is demanding, and finding the time to juggle everything that is required can be difficult. Our dedicated team at Directional Tourism are here to make it easy for you.

We will take the time to work with you to identify what is important to your business, tailor a plan and help you execute it. We know that one of the biggest obstacles in business is employing staff. At Directional Tourism we have resources available to assist and help you achieve your business objectives. We can resource your plan or help you execute it within your own organisation through internal training of your existing staff.

Here is a sample of the things the team at Directional Tourism can assist you with:

  • • Providing cost effective options to have the business represented in the Australian and New Zealand markets.
  • • Product placement via trade emails
  • • Product placement via online booking sites
  • • Representation at a wholesale and retail level
  • • Trade show exhibiting
  • • Industry familiarisation opportunities
  • • Wholesale product negotiations
  • • Creating online and offline marketing strategies
  • • Developing trade and consumer direct strategies to drive businesses
  • • Provide guidance for the correct distribution channels for your business
  • • Negotiating product placement
  • • Tailored market analysis
  • • Product development
  • • Develop detailed business plans
  • • Assist with council / government funding proposals
  • • Assist with budgeting
  • • Developing new branding
  • • Creating brand guidelines
  • • Assisting in brand assurance and continuity
“We speak your language”
What is ‘Directional Tourism?

Directional Tourism was established to provide tourism operators with the tools to successfully drive business forward. We know it can be difficult to juggle the expectations of running a business while maintaining a profile in market.

At Directional Tourism we use our extensive travel industry knowledge to identify and implement the steps needed for any business to meet chosen commercial objectives.

Every business is different and knowing what marketing requirements your business needs can be hard to decipher. At Directional Tourism we help take the confusion out of marketing and we tailor business packages that provide the best return for your investment.

Our dedicated team will take the time to listen, outline key objectives and assist you in the ultimate goal : GROWTH