Its all in a name: Directional Tourism...

Directional - relating to or indicating the direction in which someone or something is situated or moving.

Tourism - the business or industry of providing information, accommodation, transportation, and other services to tourists.

The Directional Tourism brand represents our ability to assist travel businesses and operators in identifying the best direction to follow in order for a tourism business to thrive. The People behind the brand: Tracey Green and Lyn Leverington developed Directional Tourism in 2015.

Their love for the tourism industry is as strong as their combined tourism industry backgrounds - a total of thirty plus years between them in retail and wholesale distribution channels, online marketing, product development, marketing strategies, coach tour operations and group travel.

Tracey Green

Founder / Director

Tracey’s experience ranges from product development, operations, online strategies and more recently as General Manager for a globally recognised New Zealand travel wholesaler.

In March 2015 she graduated with Honours from the University of South Australia; completing a Masters in Marketing and a Graduate Diploma in Business in Administration.

A love for travel but more importantly a passion for product development has seen her gain respect in the industry.

Lyn Leverington


Lyn Leverington’s practical experience over the last twelve years ranges from retail and wholesale to special interest groups and coach tour operations with her last role being International Groups Manager.

Originally from the United Kingdom, Lyn’s passion for travel has taken her far and wide before settling in Australia over thirteen years ago.

Lyn’s extensive experience in special interest and group travel enables her to identify how products need to adapt themselves for the group market.

Kirsty Gunn


Kirsty is a creative enthusiast with eight years’ experience in graphic design, five of which have been in tourism. From EDMs and websites, to print and digital advertising Kirsty’s almost OCD style attention to detail and organisational skills rounds out her overall understanding of marketing and brand management.

Kirsty extends her passion for travel to animal welfare, the environment and sport (Go the Adelaide Crows!)

Estelle B Laruccia

Partner / Bosch Solutions

Estelle has 16 year’s industry experience in offering both online/offline solutions and marketing campaigns. She is passionate about helping clients get the most from print and digital communications by delivering excellent creative ideas combined with the best technology.

Estelle’s her high level of initiative, drive and enthusiasm coupled with her creative visions and fast paced personality ensures all jobs are delivered on time (if not ahead of schedule) and to a gold class standard.

Rachel Leitch

Partner / Project Production

Rachel has over a decade of senior management experience spanning a wide range of organisational types and has worked with a variety of clients from all industry sectors; including tourism in both domestic and international markets.

Assisting organisations in realising their project and/or communication goals is Rachel’s forte. Getting the best stories in front of the best audiences to increase awareness and profitably is key and a passion for this Auckland based PR specialist.